He started off in publishing before eventually returning to it after a number of years in between working in promotional marketing designing, amongst other things, little gizmos that went in cereal and crisp packets.
He has worked with many book publishers on their own projects – his favourite of which are fun things that don't need any glue (nasty sticky stuff that tends to get everywhere).
This is where Totally Glueless comes in.
The idea is to make things that come flat and are then slotted together without the need of glue – everything is in the box so you don't have to go hunting for any other materials to get going – there's also the added benefit of not needing to wait for the glue to dry.